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| Call Jeff at 407.658.6677 for a free consultation |
What is Hanna Media?
Today's marketing paradigm has shifted. Nearly all consumers (97%) now use online media when researching products or services. For instance, who uses a phone book anymore? And newspaper ads have gone the way of the CB Radio.
Customers search for virtually everything ONLINE. The misconception is that only young people use these technologies when in fact, nearly all of the buying public now uses them.
Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV, periodicals, and newspapers. However with social media, much of the communication is controlled by the prospects through "immediacy" services like facebook and Twitter, which have more than 700 million members combined. Additionally, YouTube, gets 300 million visitors a month. That represents a lot of eyes!
How do I know I can reach my customers through social media?
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| Subtle advertising via facebook |
This is really a myth-busting answer because a common misconception is that only young people are using facebook, YouTube, and other social media. The fastest-growing demographic on facebook is 34 to 65 year-old women. You can also cite the statistics about how many users and visitors these services have. The numbers are so huge that it’s highly unlikely your customers aren’t using social media.
You need a knowledgeable expert to help you plan and execute online and mobile marketing strategies with minimal extra effort on your part. Review our pages and contact us for a no-obligation consultation. And, please remember, online marketing's no longer an option; it's a necessity.
